The gastronomy opens again, sometimes under strict regulations, and with somewhat mixed feelings. For restaurateurs and guests, there is still a feeling of insecurity to rejoice in the return to normal. What is allowed, what is dangerous? Are the precautions exaggerated, or perhaps on the contrary, not strict enough? And how can all of this be put into practice?
It is not for nothing that the IACBOX team maintains a lively exchange with our customers and users, and as an intelligent WLAN portal, our software is always at the forefront of all digital trends. Two megatrends in digitization play a particularly important role here:
Both of them will play their part in helping us overcome the post-crisis’ challenges. Dematerialization means that bits and bytes replace material things. Sometimes very quickly - who still carries a lot of coins around, and when was the last time you were handed over a room key with a huge, heavy brass tag? A small piece of plastic replaces a large amount of metal.
In other cases a little slower: Since leafing through the newspaper at breakfast or the menu before ordering is still a cherished habit for many guests, digital newspapers and menus are often available not instead of, but along with printed paper. However, there is a clear trend towards digital, as the additional options such as advice on the right wine, allergen information or foreign language editions offer real added value. And in pandemic times, this trend is considerably accelerated.
The smartphone has proven to be a congenial partner for digitization. Steve Jobs introduced the first iPhone with the following words: "Every now and then a revolutionary product comes along that changes everything", and he was right. Do you have a camera with you today? A watch? Perhaps as a prestige object, or in the smart variant. Even the small plastic cards are replaced: unlocking, receiving regular customer discounts, paying at the cash register - everything is done via app. Even official ID apps for driving license and passport are not far away.
And BYOD as a second megatrend ensures that the provider does not have to worry about a display, a processor or a data storage medium for app events - the average consumer, visitor or guest brings along his own fully featured device.
Isn’t that convenient? So let’s see how we can use this to promote hygiene and infection prevention.
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